OnYourMark, LLC Blog

Join the OnYourMark, LLC team and theBubbler staff, moderators and members in Wisconsin Dells!

Dates: June 5, 6, 7 & 8, 2008

Location: Dells TimberLand Camping Resort, Wisconsin Dells

Who is Invited? All theBubbler staff, moderators and members are invited! Staff and mods (plus their significant others and kids) camp free. Members can receive 25% off campsite reservations by registering for the Dells TimberLand Newsletter!

What Will We Be Doing? Events include:

* A pontoon boat ride for staff and mods
* Potlucks
* The Camping for a Cause charity chili cookoff with Gilbert Brown
* Breakfast at Paul Bunyan’s Restaurant

Click here for more information on theBubbler Dells Camping Trip!

March 31, 2008 - A current “phishing” email scam is targeting advertisers using the Google AdWords program.

The emails ask AdWords advertisers to click a link to verify account information or credit card numbers. The emails look very official and may appear to come from support@google.com and adwords-noreply@google.com.

Clicking the link in the email will take you to a page that resembles Google, but it is really a fake page on another server designed to trick you into sharing account information or credit card numbers.

All authentic communications from Google AdWords are sent to OnYourMark, LLC on our clients’ behalf. If a credit card number or account data needs to be changed, OnYourMark, LLC will notify you. If you receive any emails that appear to be from Google AdWords or ask for data from your Google AdWords account, please Contact Us. We are happy to help!

To learn more about “phishing,” please see our January 2004 Ask-the-Pro article, “What is phishing?”

Sample Messages

Dear Google AdWords Customer,Please sign in to your account at http://adwords.google.com/select/login, and update your billing information.

Your account will be reactivated as soon as you update your payment information. Your ads will show immediately if you decide to pay for clicks via credit or debit card. If you decide to pay by direct debit, we may need to receive our signed debit authorization before your ads start running, depending on your location.

If you choose bank transfer, your ads will show as soon as we receive your first payment.

We look forward to providing you with the most effective advertising available.

Sincerely,
The Google AdWords Team

******************************

Dear Google AdWords Customer,

Your ads have stopped running because we were unable to process your billing information. We will reactivate you account after you update your billing information. In order to reactivate your account, please sign it to your account at http://adwords.google.com/select/login, and update your billing information. Once your account is reactivated and your billing information has been processed, any your ads and campaigns can begin running immediately on Google.

You will not be asked to submit your billing information every time you create a new ad or campaign. If your payment has been declined and you’d like to resubmit the same credit card information, you may also do so by clicking the Retry card button on your Billing Preferences page. After updating your credit card information (regardless of whether or not you use a different card), it can take up to 24 hours before your ads start running again. You also have the option of providing a backup credit card to help ensure that your ads run continuously in the case that your primary payment method fails.

Sincerely,
The Google AdWords Team

******************************

Dear Google AdWords Customer,

Your ads have stopped running because we were unable to process your billing information.

We will reactivate you account after you update your billing information.

In order to reactivate your account, please sign it to your account at http://adwords.google.com/select/login, and update your billing information. Once your account is reactivated and your billing information has been processed, your ads and campaigns can begin running immediately on Google.

Advertise your business on Google

No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.

Your Domain Name Renewal(s)

We’re recommending domain name registration renewals for all of our clients’ domain names that are expiring before the end of 2010.

The reasons:

First, search engine results are enhanced. See our blog about Google’s domain name patent for domain names as they relate to search at http://blog.RegisterSuccess.com/

Second, you save money. Domain name registrations tend to be cheaper per year when you register them for a longer time. You also save on the nominal renewal service fee.

Please be sure to deduct $25 from the total on your invoice when you get payment to us within ten (10) days.

Finally, avoid scams. You’ll save yourself the time and confusion often caused by email and US Mail scammers and spammers who use shady practices to get you to renew expiring domain names with a service that overcharges or is otherwise difficult to work with. Some are just plain scams.

Remember, you own your domain name. Your renewal does not mean a ten-year commitment to OnYourMark either - just a nine or ten year extension of your ‘ownership’ of your domain name(s).

Please contact Kathy, Ellen or Keith at OnYourMark, LLC (262-820-8201 or 800-747-3399) with any questions or suggestions.

Regards,
Your Team at OnYourMark, LLC

Congratulations to our Video Developer, Christian Kocinski, who passed his Final Cut Pro Certification Exam today! Certification recognizes Christian’s personal expertise in Final Cut Pro and highlights the vast proficiency our video department has with its software.

Some OnYourMark, LLC clients have received emails informing you that someone is “applying to register [Your Domain Name] as their domain name and Internet keyword.” This is simply spam.

The email is to try and get you to purchase additional domain names such as onyourmark.cn or onyourmark.hk… your domain with the Chinese or Hong Kong extensions. Our clients almost never get domain names with the extensions of other countries. We see a lot of spams like this from China.

We get a lot of spam faxes for domains too, like “OnYourMark.info is about to expire!” We don’t even own or have an interest in OnYourMark.info; it’s just a spammer trying to get you to think your domain is expiring.

When your real domains are close to expiration, we let you know far ahead of time.

So, if you get an email like this:

Dear (Your Domain Name),
We are [Company Name] Co.,Ltd, which is the domain name register center in (city name) China. We received a formal application from a company who is called ShenBan Investment(China) Co.,Ltd are applying to register ” [Your Company or Domain Name]” as their domain name and Internet keyword on Mar 12th, 2008. Because this involved your company name or trade marks so we inform you in no time. If you considered these domain names and internet keywords are important to you and there was necessary to protect them by registering them first, contact us soon.
Kind Regards,
Jason.tan
Beijing [Company Name] Co.,Ltd

just discard it.

If you have questions please email support@OnYourMark.com with your concern or question or call our office at 262-820-8201.

Here is a link to a blog you might be interested in. The blog entry is about what happened when they replied to one of these types of emails.

http://www.healthbusinessblog.com/?p=1620

In Fond Memory of
Lloyd R. Klein

October 1932 - February 2008

“He will live on in the hearts of everyone that loved him and will never be forgotten.”

---

Klein, Lloyd R. Age 75, of Black River Falls, formerly of New Berlin. Found peace on Friday, February 29, 2008. Devoted father of Keith (Cindy) Klein, Karen (Tom) Onasch, Debbie Klein and Kim (Dave) Nyenhuis. Loving grandfather of Aaron, Erika, Chad, Justin, Ryan, Nathan, Kathryn, Megan, Danielle, Jordyn and Hayley. He is also survived by a great many friends. He was preceded in death by Shirley, his wife of 34 years, and his sister, Esther Klein. Lloyd was a decorated Korean War veteran and a member of the New Berlin’s VFW Post. He was self-employed for over 50 years as a construction contractor and retired from New Berlin School District. He had a vision for his work and the craftsmanship to execute that vision. Visitation will be held on Wednesday, March 5, from 5-7 PM, AT CHURCH AND CHAPEL, 15250 W. NATIONAL AVE., NEW BERLIN. Services will begin at 7 PM. The family invites friends to CHURCH AND CHAPEL IN NEW BERLIN at 10 AM on Thursday, March 6, for procession to Highland Memorial Park Cemetery for Graveside Services with Military Honors. A special thank you to the staff of Pro Health Hospice Care and AngelsGrace Hospice. In lieu of flowers, memorial contributions to the New Berlin Veterans Memorial or AngelsGrace Hospice. Dad, you are loved by many and will be missed by all. CHURCH AND CHAPEL 15250 W. National Ave (262) 827-0659 Obit - Condolences - Directions View Memorial slide show at: www.churchandchapel.comView and sign online guestbook

Your website’s ICRA tag has been updated as your value-added service for February 2008. The Internet Content Rating Association (ICRA) allows webmasters to create a tag identifying how much adult or profane content appears on a website. Rating categories include profanity, nudity, violence, sexual material, profanity and substance abuse. Over the years, ICRA has expanded the definitions of these items in its rating system. New categories for user-generated content have been added, covering forums and chat rooms.

Almost all of our clients sites had zeros in their ICRA tags, which means there is no questionable material on the sites. We expected this as we created the new tags… OnYourMark, LLC will not host sites with offensive content.

Some sites received slightly different ICRA tags because they had forums or other features where users can submit content. This doesn’t mean the sites have offensive content. If outside contributors can submit content, there may be a chance that offensive content appears on the website. Our own theBubbler.com allows members to submit content, but we strictly monitor the site to ensure content being posted is family friendly.

Why does a website need a tag even if it has no offensive content? Parents and businesses often use software to monitor Internet use. The software may use ICRA tags as part of its content filtering system. If no ICRA tag is found, the software may block the site simply because it can’t determine what kind of content the site features. An ICRA tag tells the software your site is safe for everyone.

We have renewed all client banner ad campaigns on theBubbler.com for 2008 as your value-added service for December 2007. Your site’s 468 x 60 animated banner will show at the top of the page in one category. Your 125 x 125 animated banner will appear a minimum of 50,000 times, in random rotation, throughout theBubbler.

An “impression” is a view. When a page comes up and a set of eyeballs sees it, that’s an impression. We are proud to have the highest ranked Wisconsin web guide and directory for traffic as our vehicle to show off your ads.

This month we are enhancing all client website listings in theBubbler.com’s Wisconsin Directory to include your address and keywords. Adding keywords improve your chances of being found by searchers on theBubbler. When a searcher views your website’s listing, a map will show your location.

Enhanced listings on theBubbler.com are included as part of the hour per month of maintenance provided with your website hosting and email service.

This month’s Pro is Christian Kocinski, Video Developer at OnYourMark, LLC. Christian offers advice for planning your corporate video.

When you decide to do a corporate video, you need to think about what you want your video to represent. Your company of course, but besides that… what about your company are you interested in showing? Do you have a particular product worth mentioning, or is it a service that you provide? In either case, what is your main focus of your video?

When you start to develop ideas, the best place to start is your website and current marketing materials. Your video should help enhance your website and existing fulfillment materials. Your video can have a similar look and feel as your website and literature, making them go hand in hand. Look at the most important information presented on your website and print pieces; this information should be referenced in your video.

Once you have gotten your ideas put together, start organizing your thoughts. Create an outline of what you want to show and the order it should be shown in. Starting on paper, brainstorming and creating a flow of ideas will help to solidify your plan before a camera crew is hired or tape starts rolling. We’ll work from these thoughts to develop your script and shot list. This way everything will fall into place throughout the entire process.

The first few minutes of your video are the most important. These moments of the video will determine whether the customer will move on or keep watching. It’s important to grab viewers right away. Once you have them hooked you can start to show them specifics, go into greater detail and show examples of why they should select you or your product. Starting with an overview of your company gives viewers or prospective customers a chance to learn a little bit more about you.

Breaking down your video into sections is a great way to create a flow. Ease one section into another to keep the viewer’s attention level up. If your video spends too much time on one section, or one specific thing, the viewer may start to lose interest. Breaking your video up into smaller sections will help eliminate this.

Once you have your outline, decide how long you would like to spend on each section of your video. Keep in mind your ultimate time goal. If you only want to make a five-minute video, decide what items are worth keeping and what items can be cut. What items do you want to spend more time on, and what items do you want to spend less?

From there you can begin to write the voice over. We’ll help! The outline and voice over script are a starting point for deciding what shots will be taken. Devote time to carefully planning the voice over, or narration, and to reviewing our recommendations. We use a stop watch to determine if you are over or under your time goal. The more you do in pre-planning, the more time and money will be saved in the end.

Overall, always keep your goals in mind. What do you want your video to say about you? With that and early planning, you can have a successful corporate video.

See Videocracy.com.

What would you like to ask the pro? Email your questions to askthepro@OnYourMark.com!