OnYourMark, LLC Blog

Your website’s ICRA tag has been updated as your value-added service for February 2008. The Internet Content Rating Association (ICRA) allows webmasters to create a tag identifying how much adult or profane content appears on a website. Rating categories include profanity, nudity, violence, sexual material, profanity and substance abuse. Over the years, ICRA has expanded the definitions of these items in its rating system. New categories for user-generated content have been added, covering forums and chat rooms.

Almost all of our clients sites had zeros in their ICRA tags, which means there is no questionable material on the sites. We expected this as we created the new tags… OnYourMark, LLC will not host sites with offensive content.

Some sites received slightly different ICRA tags because they had forums or other features where users can submit content. This doesn’t mean the sites have offensive content. If outside contributors can submit content, there may be a chance that offensive content appears on the website. Our own theBubbler.com allows members to submit content, but we strictly monitor the site to ensure content being posted is family friendly.

Why does a website need a tag even if it has no offensive content? Parents and businesses often use software to monitor Internet use. The software may use ICRA tags as part of its content filtering system. If no ICRA tag is found, the software may block the site simply because it can’t determine what kind of content the site features. An ICRA tag tells the software your site is safe for everyone.

We have renewed all client banner ad campaigns on theBubbler.com for 2008 as your value-added service for December 2007. Your site’s 468 x 60 animated banner will show at the top of the page in one category. Your 125 x 125 animated banner will appear a minimum of 50,000 times, in random rotation, throughout theBubbler.

An “impression” is a view. When a page comes up and a set of eyeballs sees it, that’s an impression. We are proud to have the highest ranked Wisconsin web guide and directory for traffic as our vehicle to show off your ads.

This month we are enhancing all client website listings in theBubbler.com’s Wisconsin Directory to include your address and keywords. Adding keywords improve your chances of being found by searchers on theBubbler. When a searcher views your website’s listing, a map will show your location.

Enhanced listings on theBubbler.com are included as part of the hour per month of maintenance provided with your website hosting and email service.

OnYourMark clients are unique in that one hour of our time is included with hosting to do the things “behind the scenes” to make their site a successful part of their marketing mix. Included in this section are all the “hour a month” or Promotion and Support (PromoSupport) that we give our clients.